History highlights how trade has shaped the world. Across Europe, Asia, Africa and the Americas, it has been commerce that fueled exploration, introduced new products to different lands, and (on a less savory note) played a crucial part in spreading disease and wiping out major populations. It is thanks to international trade that the world has become more accessible despite significant distances.
eCommerce is the continuation of this trend. The worldwide web connects us faster than ever, allows for electronic monetary exchanges with a couple of clicks, and has created the opportunity for many more companies to reach an international customer base. In fact, according to a recent Forrester Report, “US online retailers can use cross-border shipping to reach global customers […] it is not uncommon today for businesses of all sizes to use international shipping to reach new customers.”
For companies looking to test the waters of new markets, international shipping is invaluable. With a variety of models, businesses have the flexibility to explore new possibilities while mitigating risk.
Here are three tips and tricks to keep in mind to make the most of an international commercial endeavor. [Read more…]