Your business is a small, fledgling enterprise, and to help it grow, you’ll need to tap different avenues in order to reach a wider audience or clientele. Two such avenues are public relations (PR) and marketing. [Read more…]
Should you buy your office equipment, or lease it? This is an important question that every small business owner has to consider. Budgets are tight, but so much of your company’s success depends on your ability to work fast and efficiently. Bad technology and equipment leads to lost opportunities and lost revenue, but high overhead can eat into the profit and leave you struggling to keep afloat.
Here are some things to consider as you weigh the pros and cons of buying or leasing office equipment. [Read more…]
PR is one of the most effective ways for small businesses to drum up interest in its product or service. In fact, a magazine article or newspaper feature is worth far more than an ad: people think that it’s objective, and they’re more likely to read it (savvy consumers tend to skip what they think are hard-sell ads).
The best way to get a magazine or newspaper feature is through a press kit. Editors will either run the actual press release, or use the fact sheet to determine the best angle for the story. Here are tips for small businesses on how to make effective press kits. [Read more…]
Many companies are recognizing the benefits of allowing employees to work from home. It saves on overhead costs, and boosts productivity and morale. However, there is a need to invest in the security of remote PCs, so data isn’t compromised. Traditional protection measures (like installing a software or hardware that filters emails and websites and block unauthorized users) won’t work if the employee works outside the gateway security parameter. Here are some things you can do to strengthen the security of the remote computers of your employees.
Invest in software
Your existing gateway security can only protect the computer and its contents when it is used within the company network. But when your employee is working from his home or a coffee shop (as many people do) then his only defense against viruses and other malicious internet activity is the software in his laptop.
So, invest in a software that allows employees to download updates. You can also ask your IT expert to get a security system that has a location-awareness capability. These special utilities have stronger filters and protection measures if the employee goes outside the gateway security parameter.
Set work hours
You can set up a system where employees connect to a VPN during office hours, so that they are protected by the office computer system. If not, you can use URL filtering which prevents them from accessing websites (often unrelated to actual work!) that are more prone to carrying viruses, malware, etc.
Instruct employees to use trustworthy wireless hotspots
One way that cybercriminals penetrate a network is to use a fake access point, which experts call ‘The Evil Twin.‘ That’s why it’s important or employees to use only trusted wireless hotspots. You can also protect your employees by installing security software that verifies a wireless network before connecting to it.
Why it’s worth the effort and cost
These protective measures will mean additional cost, but it’s money worth spending. You will spend thousands of dollars on lost productivity if employees’ computers crash because of a virus. You will also lose records, documents, photos. In some cases, employees will have to reconstruct work that was saved on that computer.
Think of it this way: if you had a large amount of cash in your office, it would be foolish to decide not to hire a security guard or buy a good safe because ‘you don’t have the budget.’ Well, the information and productivity of your employees IS cash: you pay them for their output, which will be lost during security attack. Protect your assets.
Photo by mynewscub.com
Facebook ads let you reach a very specific target market, based on their user profile. This includes interests, demographics, or location. It’s one of the best tools for small businesses, who have limited ad budgets and have very limited production or distribution channels. You speak only to the people you can sell to.That’s why it’s important to tailor your Facebook ads for that user. Here are some tips on how to create effective Facebook ads. [Read more…]